Effective date: 3 August 2026

1. INTRODUCTION

Daily Brands respects your privacy and is committed to protecting personal information.

This Privacy Policy explains how we collect, use, store, share and protect personal information when you:

• Visit dailybrands.co.za
• Create a customer account
• Place or manage an order
• Contact our customer-service team
• Request a return, exchange or refund
• Subscribe to marketing communication
• Enter a promotion, where offered
• Submit a product review, where enabled
• Request a business, PPE or corporate quotation

This Privacy Policy applies to Euro Boot & Shoe CC trading as Daily Brands.

In this policy, “Daily Brands”, “we”, “us” and “our” refer to Euro Boot & Shoe CC.

We process personal information in accordance with the Protection of Personal Information Act 4 of 2013, known as POPIA, and other applicable South African laws.

2. RESPONSIBLE PARTY

The responsible party is:

Legal entity: Euro Boot & Shoe CC
Trading name: Daily Brands
Registration number: CK2002/037054/23
VAT number: 4400205953
Website: dailybrands.co.za

Address:
9A Bentel Avenue
Jansen Park
Boksburg
1459
South Africa

Email: info@dailybrands.co.za
Telephone: 087 711 3610

Euro Boot & Shoe CC determines why and how personal information collected through Daily Brands is processed.

3. INFORMATION OFFICER

Privacy enquiries, objections and requests may be directed to the Information Officer of Euro Boot & Shoe CC.

Email: info@dailybrands.co.za
Telephone: 087 711 3610

Please use “Privacy Request” as the subject of your email.

4. PERSONAL INFORMATION WE MAY COLLECT

Depending on how you interact with Daily Brands, we may collect:

• Name and surname
• Business or company name
• Email address
• Telephone number
• Billing address
• Delivery address
• Account username and encrypted password information
• Order and transaction history
• Products viewed, purchased, returned or exchanged
• Payment status and transaction references
• Correspondence with customer service
• Return, exchange and refund information
• Product reviews and feedback
• Marketing preferences
• Device and browser information
• IP address
• Cookie and analytics information
• Website activity
• Fraud-prevention and security information

We will not intentionally collect more personal information than is reasonably necessary for the relevant purpose.

5. HOW WE COLLECT INFORMATION

We may collect personal information:

• Directly from you
• Automatically when you use the website
• From payment providers
• From courier and logistics providers
• From fraud-prevention and security providers
• From authorised suppliers or fulfilment partners
• From analytics or advertising providers, where enabled
• From another person acting with your authority

Providing certain information is voluntary.

However, where information is required to process payment, deliver an order, issue a refund or comply with the law, we may be unable to provide the requested service without it.

6. INFORMATION COLLECTED AUTOMATICALLY

When you use the website, we may automatically collect:

• IP address
• Browser type
• Device type
• Operating system
• Approximate location derived from the IP address
• Pages and products viewed
• Links clicked
• Referring website
• Date and time of visits
• Cart and checkout activity
• Website errors
• Cookie identifiers

This information is used to operate, secure, analyse and improve the website.

7. PURPOSES OF PROCESSING

We may process personal information to:

• Create and manage customer accounts
• Process and confirm orders
• Verify and record payments
• Pack and dispatch products
• Arrange courier delivery
• Send order and delivery updates
• Handle cancellations, returns, exchanges and refunds
• Respond to enquiries and complaints
• Provide customer support
• Prevent fraud and unauthorised transactions
• Protect the website and customer accounts
• Maintain accounting, tax and transaction records
• Improve website functionality and product presentation
• Measure website and advertising performance
• Send marketing where permitted
• Provide promotions or membership benefits where offered
• Establish, exercise or defend legal claims
• Comply with legal and regulatory obligations

1. LAWFUL GROUNDS

Depending on the circumstances, personal information may be processed because:

• You have consented
• Processing is necessary to enter into or perform a contract
• Processing is required by law
• Processing protects your legitimate interests
• Processing protects our legitimate business interests
• Processing is necessary for fraud prevention or information security
• Another lawful basis applies

Where processing is based on consent, you may withdraw that consent.

Withdrawal does not make processing that took place before withdrawal unlawful.

9. PAYMENT INFORMATION

Payments are processed through approved third-party payment providers.

Daily Brands does not intentionally store complete:

• Payment-card numbers
• Card-security codes
• Online-banking passwords

Payment providers may give us limited transaction information such as:

• Payment status
• Transaction reference
• Payment method
• Amount paid
• Refund status
• Card type or limited masked-card information

Payment providers process information under their own privacy and security policies.

10. DIRECT MARKETING

Where legally permitted, Daily Brands may send marketing communication about:

• Products
• Daily deals
• Promotions
• Membership benefits
• Related services

Electronic direct marketing will be sent where:

• You have consented; or
• You are an existing customer and the communication concerns our own similar products or services, where permitted by law.

You may unsubscribe at any time by:

• Using the unsubscribe link in an email
• Following the opt-out instructions in a message
• Replying “STOP” where that option is offered
• Contacting info@dailybrands.co.za

Unsubscribing is free.

You may still receive necessary transactional messages relating to orders, payments, deliveries, accounts, returns or customer-service matters.

11. COOKIES

Cookies are small files placed on a device when a website is used.

Daily Brands may use cookies and similar technologies to:

• Operate the shopping cart
• Enable checkout
• Keep customer accounts secure
• Remember preferences
• Keep users signed in
• Measure website performance
• Understand how the website is used
• Detect fraud and security problems
• Measure advertising performance where enabled

1. TYPES OF COOKIES

Strictly necessary cookies support functions such as:

• Cart management
• Checkout
• Account login
• Payment security
• Fraud prevention

Preference cookies may remember:

• Login choices
• Recently viewed products
• Saved selections
• Display preferences

Analytics cookies may help us understand:

• How visitors reach the website
• Which pages and products are viewed
• How the website performs
• Whether technical errors occur

Advertising cookies may be used, where enabled and legally permitted, to:

• Measure campaigns
• Limit repeated advertisements
• Create advertising audiences
• Display relevant product advertising

1. MANAGING COOKIES

Cookies may be managed through:

• The website’s cookie-consent tool, where available
• Browser settings
• Privacy controls offered by relevant service providers

Blocking certain cookies may prevent parts of the website, cart or checkout from working correctly.

14. SHARING PERSONAL INFORMATION

We may share the minimum personal information reasonably necessary with service providers assisting with:

• Payment processing
• Banking and refunds
• Courier delivery
• Warehousing and fulfilment
• Website hosting
• Email hosting
• Website development and maintenance
• Data storage
• Cybersecurity
• Fraud prevention
• Accounting
• Auditing
• Legal services
• Analytics
• Advertising and marketing, where permitted

Service providers may process information only for authorised purposes and must protect it appropriately.

15. COURIERS AND FULFILMENT PROVIDERS

To complete an order, we may provide a courier or authorised fulfilment partner with information such as:

• Recipient name
• Delivery address
• Telephone number
• Email address
• Order or tracking reference
• Delivery instructions
• Products required to fulfil the order

These providers may not use the information for unrelated purposes unless they have a separate lawful basis.

16. LEGAL DISCLOSURE

We may disclose personal information where reasonably necessary to:

• Comply with a law, court order or lawful regulatory request
• Investigate fraud or unlawful conduct
• Protect customers or members of the public
• Enforce an agreement
• Establish, exercise or defend a legal claim
• Protect the rights, property or systems of Daily Brands

We will not disclose more information than is reasonably necessary.

17. SALE OR RESTRUCTURING

If Daily Brands or Euro Boot & Shoe CC undergoes a sale, merger, restructuring or transfer of business assets, relevant personal information may be transferred as part of that transaction.

Any recipient must process the information lawfully and protect it appropriately.

18. SELLING PERSONAL INFORMATION

Daily Brands does not sell customers’ personal information in exchange for money.

We may use service providers for analytics and advertising as explained in this policy.

Where consent or an opt-out choice is required, an appropriate choice will be provided.

19. CROSS-BORDER PROCESSING

Some cloud, hosting, payment, analytics or technology providers may process or store information outside South Africa.

Where personal information is transferred outside South Africa, we will take reasonable steps to ensure that:

• The transfer is permitted under POPIA
• Appropriate contractual or legal protections apply
• The recipient is subject to suitable privacy protections
• Another lawful transfer mechanism is available

1. INFORMATION SECURITY

Daily Brands takes reasonable technical and organisational measures to protect personal information against:

• Loss
• Unauthorised access
• Unlawful processing
• Accidental destruction
• Unauthorised alteration
• Unauthorised disclosure
• Misuse

Measures may include:

• Access controls
• Password protection
• Secure hosting
• Encryption where appropriate
• Website security monitoring
• Software updates
• Backups
• Restricted access to customer information
• Confidentiality obligations
• Security requirements for service providers

No internet transmission or storage system can be guaranteed to be completely secure.

21. SECURITY COMPROMISES

Where there are reasonable grounds to believe that personal information has been accessed or acquired by an unauthorised person, Daily Brands will investigate and take appropriate action.

Where required by POPIA, we will notify:

• The Information Regulator
• Affected data subjects

A notification may include:

• What happened
• The information that may be affected
• Possible consequences
• Measures taken
• Steps the affected person may take
• Contact details for assistance

1. RETENTION

Personal information will be retained only for as long as reasonably necessary to:

• Complete the purpose for which it was collected
• Maintain order and transaction records
• Comply with tax, accounting and regulatory obligations
• Prevent fraud
• Resolve disputes
• Enforce agreements
• Establish or defend legal claims

Retention periods may differ depending on the information and applicable legal requirements.

When information is no longer required or authorised to be retained, it will be securely deleted, destroyed or de-identified where reasonably possible.

23. YOUR RIGHTS

Subject to POPIA and other applicable laws, you may have the right to:

• Ask whether we hold personal information about you
• Request access to your personal information
• Request correction of inaccurate or incomplete information
• Request deletion or destruction where we are no longer authorised to retain the information
• Object to certain processing
• Withdraw consent
• Object to direct marketing
• Request information about third parties that received your information
• Lodge a complaint with the Information Regulator

Some rights may be limited where Daily Brands is legally required or authorised to retain or process information.

24. ACCESS, CORRECTION AND DELETION REQUESTS

To submit a privacy request, email:

info@dailybrands.co.za

Use the subject line:

Privacy Request

We may request sufficient information to:

• Verify your identity
• Locate the relevant records
• Understand the request
• Prevent information from being disclosed to an unauthorised person

We may retain information where required or permitted by law.

25. CHILDREN’S INFORMATION

The website is not intended to collect personal information directly from children without the involvement of a parent or legal guardian.

Customers under 18 should use the website and place orders only with the permission and involvement of a parent or legal guardian.

Where we discover that children’s personal information has been collected unlawfully, we will take reasonable steps to delete it or otherwise deal with it appropriately.

26. SPECIAL PERSONAL INFORMATION

Daily Brands does not ordinarily need special personal information to process retail orders.

Customers should not submit unnecessary information relating to:

• Health
• Race or ethnic origin
• Religious or political beliefs
• Trade-union membership
• Biometric information
• Sexual orientation
• Criminal behaviour

Where special personal information is required for a lawful purpose, it will be processed only as permitted by law.

27. PRODUCT REVIEWS

Where product reviews are enabled, a review may publicly display:

• The chosen display name
• Rating
• Review
• Uploaded photographs
• Review date

Customers should not place addresses, payment details, order numbers or other sensitive information in a public review.

We may moderate content containing unlawful, abusive, misleading or private information.

28. AUTOMATED TOOLS

We may use automated tools to assist with:

• Fraud detection
• Payment-risk assessment
• Website personalisation
• Product recommendations
• Advertising
• Security monitoring

We do not intend to make a decision based solely on automated processing that has a significant legal effect on a customer without appropriate safeguards where required by law.

29. THIRD-PARTY WEBSITES

The website may contain links to independent third-party websites.

Daily Brands does not control the privacy practices or content of those websites.

Customers should review the relevant privacy policy before providing personal information to a third party.

30. CHANGES TO THIS POLICY

We may update this Privacy Policy to reflect:

• Changes to our services
• Changes to website functionality
• New service providers
• Legal or regulatory changes
• Changes to our privacy practices

The latest version will be published on dailybrands.co.za with an updated effective date.

31. CONTACTING DAILY BRANDS

For privacy-related questions, objections or requests, contact:

The Information Officer
Euro Boot & Shoe CC trading as Daily Brands

9A Bentel Avenue
Jansen Park
Boksburg
1459
South Africa

Email: info@dailybrands.co.za
Telephone: 087 711 3610

Use the subject line “Privacy Request”.

32. COMPLAINTS

We encourage you to contact Daily Brands first so that we have an opportunity to investigate and resolve your concern.

You may also lodge a complaint with the Information Regulator of South Africa using its current official complaint channels.

Information Regulator South Africa

Woodmead North Office Park
54 Maxwell Drive
Woodmead
Johannesburg
2191
South Africa

Telephone: 010 023 5200
Toll-free telephone: 0800 017 160
General email: enquiries@inforegulator.org.za
Website: inforegulator.org.za